Seven days in rallycross January 30

After the storm, the calm. In the week after major driver announcements, things have been comparatively quiet. It may not have had the immediate impact of the bright young things who sealed their 2014 drives last week, but this week’s news that International Motor Sport (IMS) has partnered with Lydden Hill to promote the British round of the FIA World Rallycross Championship. IMS is the commercial arm of the MSA, British ASN, and already responsible for Britain’s World championship F1 and rally events. It will now bring its expertise and experience to the WorldRX event, working on items such at promotion, ticketing and hospitality.

“It’s abundantly clear rallycross has huge potential to become a major motor sport attraction ranking alongside F1 and the World Rally Championship – that’s why we are so delighted to be helping [Lydden Hill owner] Pat Doran and his team to deliver what’s going to be a world class event,” said Andrew Coe, Chief Executive of IMS. “I’m confident that by combining our joint knowledge and expertise, we can create something really.”

Lydden regained an FIA event for Britain in 2009, and has made improvements in the following years, but this is a big step intended to move the event on significantly. “This really is the perfect ‘win-win’ scenario. We are the undisputed home of rallycross and IMS has huge experience in the successful staging of premier league motor sport – by working together we can put on an amazing show worthy of a truly outstanding World Championship event,” said Doran.

In Sweden the Bilsport awards took place last weekend and rallycross drivers Timmy Hansen and Robins Larsson collected their awards. Hansen was presented with the Rallycross Driver of the year while Larsson was confirmed as Rallycross Junior. The prestigious overall award was taken by Ramona Karlsson and Miriam Walfridsson who also scooped the senior rally award.

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