Monster Energy takes BRC title

Monster Energy has been confirmed as the title sponsor for the MSA British Rallycross Championship. It was widely expected that the energy drink brand would put its name to the championship following its involvement with the BRC in a heavily branded Rallycross display at Autosport International in January. “It’s huge for us to be able to support the British Rallycross Championship. From the passionate talent dicing it out, to the non-stop action and dedicated fans, we’re looking forward to a big year ahead,” said Jamal Benmiloud, Marketing Director of Monster Energy. The championship will continue to be broadcast by Motors TV and will additionally have an increased presence on British terrestrial TV with more screening’s on Channel 4’s popular Sunday morning motor sport slot.

Monster display at Autosport International was prelude to BRC title deal. © Tim Whittington/RallycrossWorld.com